Corporate behaviour can promote international development

Coca-cola is possibly the only international brand that is present in the remote places of our world where running water, electricity and basic health-care are virtually inexistent. Why is that?
Coca-cola assesses real-time data (assesses the problem when it occurs), invests in local small entrepreneurs who know and understand the needs and wants of the population (small entrepreneurs distribute and employ other individuals in order to sell the product), and uses an extremely efficient marketing (it plays with people’s emotions, feelings and wants in order to sell the product).
Why can’t international nonprofits and governments act in the same way? It would indeed be more efficient.


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